Do this for two reasons:
1. It helps you identify all of the
supporting actions your business must engage in (like selling or gathering pollen), and shows how they link back to the QBR.
2. It is a key part of your strategy: your collection of activities, how you do what you do, is a differentiating factor. It is a part of building that moat that we talked about a couple of weeks ago and creating something that stands out to your prospects.
The activity map is at the end of the QBR training so don't forget to go through it.
As painful as the deep activity cuts can be, the activity map salve reassures you that your sacred cows still matter.
Well, maybe not all of them, but that is another story.
Jeff
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